Strategy Plan 

Outsource your entire content marketing function. Done-for-you strategy, production, distribution, monitoring and growth for fintechs, regtechs and cybersecurity businesses.

Get bottom-of-the-funnel content designed to generate leads, be found by your target audience and develop trust and credibility. We’ll build a content strategy around your specific business goals, and chat with your internal sales and product teams to craft expert-led content. 

We’ll work with you to prioritise the topics, types and distribution channels of content. Then, we’ll produce it according to your budget, track the success of our strategy, and iterate if we need to. 

We work with a unique credits-based system to create bespoke content while adhering to your budget. For example, we can build a thought-leadership strategy around whitepapers and original blogs, or a bottom-of-the-funnel strategy of case studies, landing pages and conversional topics. It’s all dependent on your business goals and identified needs. 

Our credits-based system is flexible and adapts as your strategic goals do. When you purchase a package, you can choose to reserve credits for us to create specific resources, such as for your webinars, conferences and even sales calls.

 

Not great for: 

  1. Content marketing managers who already have strategy in hand 

  2. Marketing teams that want to scale up their content outsourcing

But if you’re looking for an agency to get onboard with your strategy and scale up your cybersecurity, regtech or fintech content marketing efforts:

The Strategy Plan is best for: 

  1. Busy digital marketing managers with other disciplines on their plates, such as PPC, PR, and influencer marketing

  2. Marketing teams of 1 that know SEO is a long-term strategy and want to get a head start

  3. Marketing departments without a dedicated content manager, strategist or writer

  4. Teams that know the value of original thought leadership content but don’t have the time to create it

  5. Startups with the budget to invest into their content marketing operations

 

Results

“Because of your work, we could prove that SEO success for our brand is possible!” - Pleo

“This content brings in a lot more traffic than our other web pages” - CUBE Global

 

How we work: 

To see if it’s the right fit for both sides, fill in our enquiry form and we’ll arrange a short call. 

If we move forward together, you’ll choose a package from our credits-based system that suits your budget. Note: the lowest tier available for Strategy Plan members is 20 credits, costing £5700. 

For our Strategy Plan, we’ll develop your content strategy and decide which types of content make the most sense. Then comes brief creation (with option of approval from your team), interviews with a member of your team, content production, distribution and reporting.

FAQs:

  • For the Strategy Plan, our 20-credit package starts at £5700. Then, we offer packages at 10 credit increments, and if you’re really looking to scale, our largest package is worth 50-credits and costs £13800.

    Our lowest tier is a 10-credit package at £3000, but this is only available to Core Content Plan members. That plan doesn’t receive any of the strategic input, distribution recommendations, or reporting that Strategy Plan members receive.

  • Upon purchasing your Strategy Plan credits, you’ll receive your content in priority-order within 30 days. You can opt into a 1, 3, 6 or 12-month contract.

  • After you’ve purchased your credits, we’ll get to work scheduling a call with you to discuss your business goals and target audience (depending on your availability). Then, we’ll decide on content types, topics and channels to prioritise while we form a strategy. We’ll deliver this to you, and once approved, you’ll receive your content within 30 days.

  • Sure, if you’re interested in commissioning videos or another type of content, please fill in our contact form.

  • Without a strategy, how will you create content that’s targeted to your business goals? Whether you’re trying to grow your customer base or educate the public on your solution, you’ll need a strategy to meet those goals.

    Strategies define who you’re talking to, where they sit in the sales funnel, and help you track the success of your efforts. Without a content marketing strategy, you’re left with a random, haphazard approach to content that’s unlikely to generate any ROI.