Fuel your growth with expert-led b2b content marketing
Helping fintech, regtech and cybersecurity organizations to advance with thoughtful strategies and powerful content. Relevant, consistent and quality content led by subject-matter experts helps our clients gain a competitive edge. We take content strategy and creation off your plate.
Past and present clients
our PHILOSoPHY
Content is unique and original, developed from interviews with subject-matter experts from inside your organization.
The output gets results, proven to generate sales and rank on search to gain a competitive edge over incumbents.
Written by an expert in fintech, regtech and cybersecurity who knows the industry.
Written for a defined audience, making technical topics look simple, or digging deeper to meet your reader at their higher level of understanding.
“We generated 8 high-ticket leads in 5 months, each worth between $10,000 and $30,000”
When we first met Matt from CoreIntegrator, he outlined their unique problem. You see, the two-person marketing department had been doing well. They had been committed to the blog for about 10 years, and had built up great kudos with Google, meaning they were bringing in great traffic from search.
But none of this traffic was converting. In fact, CoreIntegrator had never been able to attribute a single lead to content marketing.
So we got to work performing a content gap analysis. The first step was to develop a number of rich customer personas, and deeply define who was buying (or could benefit from buying) from CoreIntegrator.
Then, it was about auditing the current content. In particular, we searched to adapt the angle of well-performing pieces, aligning them to BOFU search intent. Similarly, we scoured competitor’s websites to see where they performed well, and to find any gaps for CoreIntegrator to exploit.
Finally, we developed a strategy around transparency. The finance automation industry is notorious for vague pricing, and we knew that had to change if the company wanted to generate sales from the content itself. We created templates for pricing, comparison and product-based content that remained optimized for search, and could be repurposed into the email funnel.
Exactly five months after beginning the audit, we’d produced enough content to generate eight high-ticket leads, each worth between $10,000 and $30,000.
Even better, the internal team were able to focus on other avenues; pedalling ads, creating webinars and doing sales demos, enabling us to power on in the background.
Founded on the following principles…
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In the finance and regulatory intelligence industries, reputation means everything. By relying on diligent content marketers, you’ll build credibility and trust with your audience. We make sure your integrity remains intact by building your specific regulatory boundaries into the strategy.
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We are so bored of seeing the supposed “industry leaders” regurgitating eachother’s opinions. Instead, we generate content from real interviews with subject matter experts inside your organization. This way, you’ll develop your brand and connect with potential customers in a much deeper way than your competitors can.
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We know that the content marketing industry is plagued by pretenders who don’t care, and don’t get results - and we are the antithesis. We work to align with your business goals and strive to generate the results to match.
A note from the founder, Shan
[she’s based in sunny Manchester]
“I began freelancing in the fintech, regtech and finance automation industries over five years ago now. I noticed that while many of the business goals focused on the technical product work, marketing departments were lean. In fact, some teams didn’t even have a dedicated content manager.
So alongside diligently producing content for my clients, I developed key offers for the teams who required a more aggressive done-for-you approach. Since launching the agency, I’ve built a network of trusted writers. We’ve been able to scale our content output and speed up the growth of our clients.
Our principles mean we’re not just here to grab your money and run - and if we’re not a great fit, we’ll let you know. But we do go all-in for the clients who align with our content philosophy, and produce high-quality results (if I say so myself) to generate spectacular results.
We don’t cut corners with AI, instead relying on our expertise in the fintech, regtech and cybersecurity sectors to develop content strategies that enable sales and growth. And by interviewing a member of your team for their insights, you can be sure that the content is always original and authentic.”