Content Audit & Strategy
Fix your written content
with an audit & crystal clear strategy
I will rip up your current rulebook with a detailed audit report and give you a battle-proof content plan according to your business goals:
Full website audit or channel-focused audit
Detailed advice to fix your faults
Specific examples and templates made for you
“Shannon’s audit, strategy and content generated approximately $160,000 in sales”
Your content is falling flat
Your strategy is all over the place - being reactive doesn’t make you first to the buzzer, it leaves readers confused and fails to reach your target audience
Your traffic is microscopic - your SEO is a mess and it’s leading Google to hide your brand from the people desperately searching for your solution
Conversions are well below where they could be - while traffic may be healthy, your BoFu content is cringey and pushy, failing to convert even the most primed buyer
Let me turn that around for you!
Turn your content into a well oiled machine that builds on your brand
Partner with a fintech, regtech and cyber content pro. When you work with me, you’ll get:
An outcome-oriented marketer who cares about the numbers, and seeks to tweak and iterate content processes until they generate the desired results
A helpful, done for you framework for seamless handover
An experienced strategist who adapts to each brand’s unique needs and provides a clear, bespoke plan for progress
Say goodbye to
Opaque results - figure out the real story behind the metrics and become visible on search channels
Reactive content - stop rushing to publish and keeping up with the trends just because your competitors do
Confusing narratives - take a stance on the topics that matter most to your target audience
“Working with Shannon has been easy as she is organized, flexible, and has been able to add value to my website.”
What partnering with me looks like
You’ll book in for a call to explain your business, and where you’re at with content. The goal of this is to understand your target audience, business goals and align expectations.
You’ll share access to your site back end and analytics platforms and I’ll complete the audit.
I’ll sit down with your executives and we’ll tease out a way forward that aligns with your business goals, audience needs and resource constraints.
I’ll deliver an audit report and full or channel-based content strategy (with templates) for your team to implement going forward.
Are you ready for a do-over?
Who is this for?
This service is a GREAT fit for B2B fintech, cybersecurity and regtech startups without a current content marketing strategy. It would also fit established companies in the same sector who aren’t getting the results they’d expect with their current strategy and need a fresh pair of eyes to consult.
This service is NOT a good fit for enterprises who can’t give access to their analytics or already have a strong content marketing strategy.
If this is you, get content writing services instead.
I’m ready, now what?
Fill out this contact form or email me directly: hello@thesearchcure.com
I’ll reach out with times that we can book a call.
If it’s a good fit, you’ll receive the report, and can start making changes ASAP.