Portfolio
Explore the projects I’ve worked on, the results I’ve delivered, and the value I brought to every client.
Moneyhub | UK
Services: Rebrand, Strategic Consultation, Content Marketing, Content Strategy
Aim: refresh brand positioning to shift the company’s identity from D2C to B2B.
Experian | UK
Services: Ghost Writing For Thought Leadership
Aim: strengthen Experian’s reputation and brand presence as a leading B2B SaaS provider.
Global Relay | US/Canada
Services: Content Writing
Aim: drive organic traffic through regulatory explainers, glossary content, and industry-focused SEO pieces.
Trustpair | Paris
Services: Content Writing
Aim: write optimised blogs to increase search traffic and build brand authority in a new geographic location (USA).
Bud | London
Services: Content Marketing
Aim: write thought-leadership longform content using original insights to build brand authority.
CUBE | London
Services: Content Writing
Aim: Improve search visibility and industry authority by creating short, glossary-style SEO content on new and existing financial regulations.
ID Now | Germany
Services: Content Writing
Aim: deliver an in-depth, high-impact content piece on ghosting fraud to inform readers plus strengthen the client’s industry authority.
CoreIntegrator | USA
Services: Content Strategy
Aim: turn good search traffic into conversions through bottom-of-the-funnel targeting, transparency and content via the product lens.
BOOM | London
Services: Content Marketing
Aim: establish a strong foundation for the car insurance content pillar by creating beginner-friendly “What is” guides that simplify complex topics for new audiences.
Clear Currency | London
Services: Content Writing
Aim: write articles on the business landscape in Belgium and Ireland to help businesses navigate financial considerations and market opportunities.
PLEO | London
Services: Content Marketing
Aim: develop B2C articles covering finance in business, improving financial spreadsheet metrics and payment technologies.
Spendesk | USA
Services: Conversion Copywriter
Aim: craft targeted landing pages for specific Spendesk products to drive conversions and boost sales through clear, persuasive messaging.
MSP Capital | UK
Services: Content Writing
Aim: write blogs on property financing, various development loans and predictive reports for incoming trends in the property finance industry.
Rapyd | USA
Services: Content Writing
Aim: turn Rapyd’s proprietary research into in-depth guides that break down and explore global open banking trends.
Fundsquire | Canada
Services: Content Marketing
Aim: shape content strategy for Fundsquire’s blog on lending, borrowing, and B2B funding while writing market-specific content for Canada, Australia, and the UK.
Valtatech | Australia
Services: SEO Strategy
Aim: conduct a comprehensive SEO and content audit to identify website issues and align a strategic content plan with the supply chain SaaS company's goals for improved visibility and performance.
Union Fintech | Germany
Services: SEO Strategist
Aim: conduct a comprehensive SEO audit and develop a strategic content plan to enhance visibility, performance, and organic reach for this financial automation solution.
FI Europe | Europe
Services: SEO Strategist
Aim: conduct a full SEO audit and strategy for a consumer financial independence brand, including technical fixes, on-page optimization, and off-page improvements.
Mint Copywriting | Global
Services: Content Writing
Aim: ghostwrite blog posts for a financial content agency on topics ranging from gold investing to payments technology, ensuring high-quality, engaging content for their clients.
Thompson Consulting | Dublin
Services: Digital Marketing
Aim: help financial advisors generate leads through personalized LinkedIn outreach while managing written and video content end-to-end and developing marketing courses tailored to their needs.
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I’ve spent the last six months testing the theory that has resulted in stable weekly leads and achieving coveted citations in LLMs. The secret: bite-sized FAQs.