Content Writing
Shine a light on your invisible brand
I will interview your internal subject matter experts to create original, high quality content that empathises with your target audience and gets seen online:
Connect with and convert buyers
Follow best SEO practices in line with the evolving algorithm
Align with your brand style and tone of voice to invoke trust
“Your content has helped us achieve 650% YoY growth, definitely helping improve the overall SEO ranking of the website.”
Your content is published to the internet void
Your writing is inconsistent! Your ‘on a whim’ reactive publishing is lowering audience expectations, failing to rank on search and leaves readers skeptical of the brand
Your brand is undifferentiated and forgettable! Your content fails to communicate a unique or relevant pov, and therefore fails to capture the attention of the reader
Conversions are well below where they could be while traffic may be healthy, your BoFu content is cringey and pushy, failing to convert even the most primed buyer
I can fix that!
Turn your content into a well oiled machine that builds on your brand
Partner with a fintech, regtech and cyber content pro. When you work with me, you’ll get:
An experienced interviewer who will ask the right questions to your SMEs, and turn those conversations into differentiated, stand out content
A dedicated team member who thrives on consistency and is immune to the deadline flu
An outcome-oriented marketer who cares about the numbers, and seeks to tweak and iterate content processes until they generate the desired results
Say goodbye to
Mismatched messaging - since when did we agree on technical, meaty jargon for beginner audiences and oversimplified content for experienced, familiar readers?
Vanity metrics - putting SEO over human experiences? I don’t know her
Constant chasing for edits (or worse, resorting to doing it yourself) - what were you paying for, anyway?
“Because of Shannon’s work, we could prove that SEO success for Pleo in the UK is possible.”
What partnering with me looks like
You’ll book in for a call to explain your business, and current needs in content. The goal of this is to understand your target audience content strategy and align expectations
The next step is a trial project (typically a single piece of content) for both sides to see if we’ll be a good fit
If we’d like to partner, we’ll sign a contract, commit to a pre-defined output (retainer) and get publishing
Now have a look at what my writing process is like!
My content writing process
Research
Conduct thorough topic research based on your brief, assessing content from competitors and finding a differentiated angle
Interview
Sit down with an internal member of your team for nuanced insights and opinions to define the POV
Write
Write a plan for approval, or get straight into writing the first draft based on your brand’s style, tone of voice, and SEO best practices
Edit
Self-edit and then submit to you for feedback, making any changes necessary
Handover
Hand over to your content or website manager for publishing and distribution
Is this for you?
This service is a GREAT fit for B2B fintech, cybersecurity and regtech companies who have a pre-existing strategy and want to scale up their high-quality content output.
If you’re looking to use written content as part of a wider branding play, we’ll probably get on.
This service is NOT a good fit for startups who aren’t yet clear on their content strategy.
If this is you, get content strategy help instead!
I’m in, now what?
Fill out this contact form or email me directly: hello@thesearchcure.com
I’ll reach out with times that we can book a call.
If it’s a good fit, we’ll get publishing ASAP.