Content that drives demos
not just downloads
I map your technical authority to your audience's biggest pain points, creating data-driven content strategies that turn readers into buyers.
Trusted by 30+ industry leaders to deliver real results
For years, the blog was about cadence and keywords.
Create content stuffed with the right terms → rank on Google → get traffic.
Many realised that workflow was broken as soon as AI overviews came in, but the truth is, it was rarely the right strategy in the first place.
Zero-click behaviour now drives search traffic, with AI platforms surfacing informational insights without even awarding a backlink.
Thousands of dollars spent on content packages that produce high traffic numbers but $0 in pipeline.
When you treat content as a mere informational tool, you’re burning budget.
We’ll get along if you believe:
Traffic is a vanity metric, pipeline is reality. If 10,000 people read your blog but $0 is attributed to sales velocity, content isn’t doing it’s job.
Transparency is a filter. hiding pricing and product limitations simply wastes your sales team's time.
Compliance shouldn't mean boring. Dense regulatory frameworks and complex technical architectures can, and should, be translated into high-intent hooks that capture executive attention.
Downloads don't pay the bills. Gated e-books that lead to unread PDFs are a relic of 2018. True value lies in transparent, deeply authoritative arguments that force a reader to actively click your Book a Demo button.
AI can write code, but it can't write conviction. While LLMs regurgitate the average opinion of the internet, your brand needs content backed by data, proprietary insights, and a clear point of view to win trust.
“Shannon’s audit, strategy and content generated approximately $160,000 in sales”
— Matt @CoreIntegrator
Resuscitate your pipeline with high-intent content rooted in transparency
It’s time for your informational content to go on a diet. My 5-part tactical regimen is engineered to turn your blog from a cost center into a customer-acquisition machine.
How it works?
The five content types…
Bypass top-of-funnel queries entirely.
I diagnose your audience’s acute pain points through interviewing your internal team, map these friction points against five specific, high-intent digital asset types.
This becomes your strategic roadmap to capture buyers at the exact moment they are ready to spend.
You receive a fully scoped, data-backed editorial framework that your internal team (or trusted freelancers) can execute with absolute clarity.
No guesswork, no fluff. Just a clear path to pipeline, briefs included.
Product Use Cases: Deep, technical breakdowns that prove exactly how your platform solves a user’s problem.
Alternative playbooks: Migration guides that intercept buyers who are looking to ditch their current vendor.
Pricing & ROI breakdowns: Build instant buyer trust and equip your internal team with the financial logic to build a business case.
Best [Solution] hubs: Position yourself as the default answer for a specific buyer, use case, or budget.
Competitor Comparisons: Fiercely transparent showdown pages comparing the best fit for you versus competitors, building bulletproof buyer trust.
A side-by-side comparison…
Typical agency/content contractor
Focuses on word count, traffic volume, and arbitrary publishing cadences.
Writes top-of-funnel content that struggles in zero-click search behaviour.
Treats content as an educational tool merely to inform.
The Search Cure methodology
Focuses on pipeline velocity, demo requests, and sales enablement.
Targets high-intent terms designed to engage skeptical buyers.
Turns content into a strategic revenue engine.
I document my process so you can trust my method…
Read more of my case studies with leading fintech brands worldwide to see the impact I deliver.
I don’t ask you to trust my theories…
trust my record!
Reviving £160k+ in conversions from ‘dead’ traffic
The Client: CoreIntegrator
The Symptom: Consistently publishing content but seeing absolutely zero conversions from it.
The Treatment: We axed the informational top-of-funnel fluff, aggressively re-optimized old assets, and built a hyper-targeted Bottom-of-Funnel (BOFU) architecture.
The Cure: Generated $160,000+ in direct content conversions over 6 months by prioritising buying intent over keyword volume.
650% traffic growth YoY + 2 leads per month through LLM
The Client: Trustpair
The Symptom: Launching in a highly competitive new geographical market (USA) where they had zero baseline authority, facing the reality of zero-click search behavior.
The Treatment: We packed ‘best of category’ and use cases with deep technical authority and honest recommendations. We were honest about when Trustpair wasn’t the right solution, which built bulletproof trust for the situations where it was.
The Cure: Achieved a minimum of two leads per month through LLM citations and mentions, generating predictable pipeline.
I work with leading fintech brands around the world…
Check out my full portfolio to see all the companies I have helped with sales, rankings, and conversions.
What investment to expect?
Audit & Strategy
Investment starting from £4,800 + VAT
A deep dive into your content, keywords, customer journey, competitors and internal expertise.
Includes content review , keyword review, customer journey review, competitor analysis, SME interviews, content strategy
This gives us a clear framework to proceed.
Ongoing Content Writing
Investment starting from £2,400/month + VAT
Once we know what needs to be created, I can either hand the strategy over to your team, or take care of the content creation.
Includes briefing and approvals, SME interviews, writing and editing.
The exact mix can vary based on what the strategy identifies as the biggest opportunity, e.g. use cases, high-intent guides or case studies.
Insights of the trade
Read through my insights, tidbits and tips of the trade.
FAQs
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With nearly a decade of experience working with regtech and fintech teams, I have a firm grasp on the infrastructure. However, my strategic diagnostic process relies on interviews with your internal subject matter experts, allowing me to extract their insights quickly.
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Compliance isn't an afterthought; it’s baked into the strategy. Because I specialise in regtech and fintech, I design your content blueprints with transparency guardrails. We openly address what your software cannot do, which keeps legal happy, builds instant trust with skeptical buyers, and prevents compliance bottlenecks before they ever reach your legal team's inbox.
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If your writers are currently spinning their wheels churning out top-of-funnel "What is [X]" blog posts that drive $0 in revenue, it’s not an execution problem, it's an architectural problem. I’m not here to replace your team; I arm them. High intent content gives your internal team an exact execution blueprint so precise they can produce conversion-focused content on the first draft.
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Your competitors are already part of the conversation, buyers are already comparing and hunting for your pricing. If you hide it, you are just annoying them and slowing down your own sales cycle. By playing open-cards and using transparency, we position you as the trusted authority. We weed out the bad-fit, low-budget leads who bleed your support team dry, and fast-track the high-intent buyers who are ready to buy.
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There is certainly a place for surfacing in AI search. In fact, by getting conversional content correct, your content will be generating leads through these channels. We optimise for zero-click authority alongside traditional search by packing your assets with the type of insights that LLMs love to cite.
I’ve spent the last six months testing the theory that has resulted in stable weekly leads and achieving coveted citations in LLMs. The secret: bite-sized FAQs.