How to Hire a Fintech SEO
"Now I'm not saying that my banker is bad at his job- but when I asked him to check my balance, he tried to push me over!"
Let's face it- you didn't even muster a quiet grunt, did you? That's because bad jokes don't win you customers in the Fintech industry. But SEO does.
If you're ready to start thinking more about your digital marketing strategy, you might be considering hiring a fintech SEO marketer. Check out this article for some final tips before you dive right in!
SEO Content Marketing for Fintech
As a fintech SEO and content marketing agency, we tend to see a very specific type of client walking through our doors. Fintech start-ups who are approaching a round of seed funding, or those who have just successfully secured investment are the most common types of clients we see.
There’s a very simple reason why:
Unicorns (valued at £1billion+) have the resources to hire an in-house team of Fintech digital marketers and take on large-scale growth marketing strategies.
Fintech startups and scale ups don’t have the same resources but still need to appeal to investors, grow their customer base and re-generate.
Hiring a Fintech digital marketing agency means that you can access that high-level expertise without paying for an in-house professional. Plus, SEO content marketing can improve your brand’s “know like and trust”.
To find out more about the importance of Fintech-specific SEO, check out our post: “Why do fintech brands need content marketing”. It’s all about building social proof to appeal to the ever-critical consumer, and how to overcome trust barriers in the Fintech space.
Choosing a Fintech SEO Consultant
Here are some of our best tips when you’re looking to hire a Fintech SEO expert or consultant:
Fintech Niche
When you search online, it’s important to find out whether your options are specialist or generalist SEO companies. For example, some consultants will take any business owner with a pulse who requires SEO services. That’s ok- it’s just not how we work. We’re convinced that a specialist Fintech SEO consultant is the only way to go.
You see, working with any old general SEO expert probably won’t mean that they truly understand your problems and challenges. They don’t understand how you are trying to democratize the economy through your blockchain technology, for example. Or understand how near field communication is the future of payment systems. So how will they create great SEO content to attract and convert your audience?
When you’re looking for an SEO team to work with, make sure you see the words Fintech or Finservices on their website. SEO and content marketing in Fintech IS different to other industries since you have to work with robust regulation and compliance. Make sure you choose a Fintech SEO agency who understands that.
Proven ROI
Next, you’ll want to find out the kinds of results your SEO consultants have previously managed. This could involve a case study on their website, testimonials from happy clients or portfolio links.
Without a proven track record of success in the fintech industry, you have to be dubious about whether this digital marketing strategy will return on your investment. Of course, there is never any guarantee that you will reach the top result, or even the first page on Google search for your target keywords. So be very weary of any SEO specialist who promises the world right off the bat.
Check out our results in the screenshots here:
We worked with a financial blogger and doubled his views from 20,000 to 40,000 over 6 months. We also generated 98% organic traffic for a Fintech start-up, equating to over 400 sales within 5 months.
Personalised SEO Strategy
When you’re looking to hire a Fintech SEO, the experience should be personalised. It doesn’t matter if ABC worked for PollyPayments, you’ll require your own XYZ strategy to improve the technical SEO on your site before creating keyword-rich content.
Throughout the onboarding process, you should find that there is a robust consultation process. This should be a discussion to deep dive into who your audience is, demographics, search intent and possible search queries.
Remember, SEO in the financial service industry is all about matching the transactional search queries with your user base, so the more detail you and your SEO consultant discuss, the better.
Next Steps to Hire a Fintech SEO
Try to gather a handful of candidates before qualifying them based on the steps above. Don’t forget anything else that is important to your Fintech brand: finding someone who aligns with your company values or mission could be a good bonus!
It’d be silly for me not to mention that here at The Search Cure, we work solely with Fintech brands to create SEO content and grow organic search traffic. Our current client roster includes a payment systems brand, a leading RegTech company and a growth-funding Fintech, among others. If you’d like to find out more about what we can do for you, get in touch here.