Content Operations
You have the ideas and the budget. What's missing is the system.
I build it, hand it over running, and make sure your team has everything they need to keep it going without you in the middle of every decision.
Strategy & Audit
If your content isn't doing what it should, this finds out why. I look at what you have, where it's falling short, and give you a clear plan for what to fix first.
No generic recommendations. Just an honest diagnosis and a strategy your team can act on.
I help fintech, regtech and cybersecurity teams build better content systems using bullet-proof strategy to drive exceptional results
STRATEGIC CONTENT SUPPORT
Services
Three ways I can add value to your brand.
Content Writing
I write long-form guides, articles, and case studies for fintech, regtech and cybersecurity audiences.
Content that covers the topic properly, sounds like an expert wrote it, and gives readers somewhere to go next.
Trusted By
and many more industry leaders!
Add-ons
Re-optimizations
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Select additional services to personalize your package depending on your needs
Setting Up
This takes care of setting you up on different platforms
Custom Imagery
This provides your brand with unique and custom imagery
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“Shannon’s audit, strategy and content generated approximately $160,000 in sales”
— Matt @CoreIntegrator
CONTENT WRITING
Content Rates
All pieces include research, one revision round, and compliance-aware drafting. Rates below are per piece — retainer pricing available for ongoing work.
ideal to include a visual here as this section is very text heavy
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Most content tells Google what you do. An AI seeding blog tells the AI systems (i.e. ChatGPT, Gemini, Perplexity, etc.) what to say about you. It's written and distributed specifically to shape how AI overviews describe your company, product or service, so when a potential client asks an AI tool about your space, your name and framing come up.
Timeline: X-X days
Word Count: 800 (recommended)
Format: (confirm with Shan)
What’s Included: (confirm with Shan)
Ideal for: Fintech and regtech founders who want to influence how AI tools describe their product or service category. Especially useful if you're in a crowded space where AI overviews currently favour your competitors.
Investment starts from £550
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Short description — what makes this different from a blog post? Confirm with Shan
Timeline: X-X days
Word Count: X (recommended)
Format: (confirm with Shan)
What’s Included: (confirm with Shan)
Ideal for: (confirm with Shan)
Investment starts from £800
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A structured, interview-led piece that tells the story of a client result mapping the challenge, the approach, and the measurable outcome. Written to work as both a trust-builder on your website and a sales tool your team can use in outreach.
Timeline: X-X days
Word Count: X (recommended)
Format: Interview-led narrative
What’s Included: (confirm with Shan)
Ideal for: Fintech and regtech teams who have strong client results but no time or resource to turn them into content. Works particularly well as sales collateral and for building trust with procurement teams.
Investment starts from £800
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An expert-led piece built around a conversation with someone inside your business e.g. your CTO, Head of Compliance, or Founder. The result is an article that has genuine authority behind it, not a generic take on an industry topic.
Timeline: X-X days
Word Count: X (recommended)
Format: SME interview-led article
What’s Included: (confirm with Shan)
Ideal for: Teams with genuine internal expertise that isn't making it onto the page. If your CTO has a strong take on something your competitors aren't talking about, this is how you get it out there.
Investment starts from £1,000
“Your content has helped us achieve 650% YoY growth”
— Clementine @Trustpair
FAQs
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I offer consultancy, strategy and content writing services to fintech and regtech companies. See who I’ve already worked with here.
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As a bespoke service provider, I can provide you with a custom quote after learning more about your needs. Clients typically spend between £1200 and £3500 per month working with me.
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Yes, in fact I insist that every new project starts with a small paid trial. This gives both parties the opportunity to see what it’s like to work together, and whether it’s a good fit for both sides.
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I love to get fully involved where I can, and having strategic insights makes it much easier to come up with the most relevant ideas. However, I’m paid to be productive, so if you simply need me to get my head down and start writing, that’s exactly what I’ll do.
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I’m looking for three key alignments when working with potential new clients:
Communication style: I love feedback, especially when we’re just getting to know each other. It takes the guesswork out of everything and enables us both to move forward with confidence.
Strategic alignment: I see the vision, believe in your strategy and can get behind the work you’d like to do (if you’re looking for a small one off blog, for example, we probably won’t be a good fit)
Respect: do you value my time as much as I value yours? Is feedback delivered constructively and are you able to proactively schedule SME calls or will I be left with a bottleneck?
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Many of my clients have developed their own AI programs and I’m familiar with many of the back end technologies that power them. As such, I have lots of experience writing about AI.
However, it’s not part of my writing process itself, as I believe in creating original content, which AI is not currently capable of doing. Instead, I rely on insights derived from conversations with your internal team members; salespeople, customer service team members and product managers to craft a strong original narrative into every piece.
Not sure where to start? Let’s talk.
We’ll figure out the best way to support your team.